Meet Bella

Brand and Value Proposition Designer

Design, execute, and optimise Brand and Value Propositions.

Key highlights:

Comprehensive Competitor Profiling

Insightful Differentiation Opportunities

Targeted Value Propositions

Meet Bella

Brand and Value Proposition Designer

Design, execute, and optimise Brand and Value Propositions.

Key highlights:

Comprehensive Competitor Profiling

Insightful Differentiation Opportunities

Targeted Value Propositions

Meet Bella

Brand and Value Proposition Designer

Introducing Bella an intelligent AI assistant engineered to simplify the process of crafting differentiated value propositions. By analysing buyer personas and competitor profiles, Bella can generate somewhat, moderately and highly differentiated propositions for your brand, giving you the choice of how to position your identity. She also crafts a comprehensive brand document that encapsulates your brand’s essence, including tone of voice, visual design, and key messages. With Bella’s deep expertise in branding strategy, you’re able to capture the essence of your brand and communicate it effectively to your market, paving the way for a truly distinctive identity.

NOTE: All data you pass to Bella is held privately in a secure environment not used to train AI models or shared with third parties.

See Bella at Work
Key Highlights

Bella masterfully addresses the challenge of synthesizing multiple competitor profiles to pinpoint a brand position that truly resonates with the target audience. By efficiently analysing and integrating vast amounts of competitive data, Bella reveals insightful differentiation opportunities. This capability allows marketers to craft value propositions that not only stand out but are also deeply aligned with what the target audience values most.

Comprehensive Competitor Profiling

Synthesize multiple competitor profiles to pinpoint a brand position that truly resonates

Insightful Differentiation Opportunities

Efficiently analyse and integrate vast amounts of competitive data to reveal differentiation opportunities

Targeted Value Propositions

Craft value propositions that are deeply aligned with what the target audience values most

Leveraging all the benefits of working with Humaine’s suite of expertly-crafted AI bots.

Increased Productivity

Streamline workflow, automate task execution, hit deadlines faster and increase your team’s capacity.

New Thinking

Introduce fresh new perspectives to solve problems, inspire new creative directions.

New Capabilities

Bring new capabilities to your Team that may have been cost or resource prohibitive such as Consumer Research, or authoring E-Books and whitepapers.

Consistency of Process

Ensures creative and analytical work follows a proven, consistent process.

Deep Expertise

GPT Assistants are built upon deep domain knowledge. Access and apply theories, frameworks and advanced practices to your team's work.

Complete Extensibility

GPT Assistants can be integrated with your existing processes, systems and software (via API). Meet the AI team that instantly integrates into your existing workflow.

Real savings for real businesses

“Humaine built us a small, bespoke UX and web development team in less than a week… we’ve saved
hundreds of thousands
of dollars annually as a result.”

Ben Stokes, Managing Director – Evolut
Working with Bella

How Bella Works

Bella is powered by OpenAI’s GPT-4, trained specifically to use best practices to develop evidence-based brand strategies. You converse with Bella in natural language, just like you would a colleague and through conversation develop your brand.

Following a Proven Process

Bella takes you through a step-by-step process to outline and design your brand value proposition.

Background

Tell Bella about your product, services and organisation to ensure Bella develops a brand strategy is built on a foundation of detailed, relevant information.

Selecting Personas

Bella asks you to input your own persona(s) or she can generate one for you based on provided goals and background.

Generate Value Proposition

Bella encourages you to supply information about your competitors, after which she will use this data, combined with insights from your target personas to construct three different options for your value proposition either somewhat, moderately and highly differentiated.

Brand Document

Bella generates a detailed brand document that brings the chosen value proposition to life. This document includes descriptions, tone of voice, visual design & imagery, key brand messages, and other relevant information.

About Us

Finally, Bella can generate About Us copy using the tone of voice and key messages aligned with the selected value proposition.

Under the Hood

Bella, just like every Humaine bot, is designed and built to be incredibly flexible, powerful and easy to work with. Built into her user interface are a range of specific commands that make it easy to get started and generate value and results quickly.

Bella’s Core Features

  • Autonomous Functionality: Works under your instructions, managing tasks without constant supervision
  • Command-Based Operations: Easy-to-use commands beginning with "/" for intuitive interaction.
  • Customizable Workflows: Functions can be tailored to fit your unique business needs.

Bella’s Command List

  • /Background: Tell Bella about your product, services and organisation to ensure Bella develops a brand strategy is built on a foundation of detailed, relevant information.
  • /Selecting Personas: Bella asks you to input your own persona(s) or she can generate one for you based on provided goals and background.
  • /Generate Value Proposition: Bella encourages you to supply information about your competitors, after which she will use this data, combined with insights from your target personas to construct three different options for your value proposition either somewhat, moderately and highly differentiated.
  • /Brand Document: Bella generates a detailed brand document that brings the chosen value proposition to life. This document includes descriptions, tone of voice, visual design & imagery, key brand messages, and other relevant information.
  • /About Us: Finally, Bella can generate About Us copy using the tone of voice and key messages aligned with the selected value proposition.
More reasons to love Bella
Integration

Why you’ll love working with Bella

Bella’s approach allows you to quickly generate three distinct value propositions tailored to your brand’s unique needs—whether you’re looking to stand out in direct competition, carve a niche in a moderately differentiated market, or explore uncharted territories with a Blue Ocean strategy. Furthermore, Bella’s capacity to refine these propositions based on your feedback means that you can achieve the perfect pitch with minimal effort. Bella is not just a tool; she is an extension of your team that enhances your branding expertise and productivity.
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The Humaine Marketing Suite

The Humaine Marketing Suite of GPT Assistants provides you with assistance across 20+ specialist roles including strategy, research, campaign design and content production. Connie works in tandem with other GPT Assistants in the Humaine Marketing Suite allowing you to orchestrate workflows to solve for a variety of marketing problems and tasks.

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How it works

4 simple steps to
augment & scale

Any business can leverage the promise of AI starting today. Our Command-enabled Virtual Employees have been trained in specific roles and integrated with a range of platforms to help maximise automation and scalability. Augment, enhance, elevate and expand!
Augment Augment
Augment
Build your team and augment your capabilities.
Offload the tasks you hate.
Take on work you never even knew you could do before.
Enhance Enhance
Enhance
Train your team in the ways of your business.
Give your team context about your business, industry, competitors & brand.
Refine their processes and commands to suit your business model.
Elevate Elevate
Elevate
Coordinate your teams efforts and free up your time.
Focus your energy on the tasks you love.
Create, build and elevate.
Expand Expand
Expand
Expand your department. Build new teams.
Increase your capacity and attack the market with confidence.
Scale your business. Expand profits. Soar to new heights.
Meet the team

Say “hi” to Connor from Competition Analyser

Dissect and understand the market landscape.
Hire him now
Meet the team

Say “hi” to Bella from Brand and Value Proposition Designer

Design, execute, and optimise Brand and Value Propositions.
Hire her now
Meet the team

Say “hi” to Prince from Persona Generator

Design, execute, and optimise Personas.
Hire him now
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Say “hi” to Quincy from Qualitative Research Analyser

Write, design, execute, and optimise Qualitative Research.
Hire him now
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Say “hi” to Quinn from Qualitative Research Designer

Design, execute, and optimise Qualitative Research.
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Say “hi” to Paige from Presentation Content Designer

Design, execute, and optimise Presentations.
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Say “hi” to Eva from E-Book Content Designer

Design, execute, and optimise E-Book Content.
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Say “hi” to Casey from Case Study Content Designer

Write, execute, and optimise Case Studies.
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Say “hi” to Winston from Whitepaper Content Designer

Write, design, execute, and optimise White Papers.
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Say “hi” to Lisa from Landing Page Content Designer

Design, execute, and optimise Landing Pages.
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Say “hi” to Spencer from Social Post Designer

Design, execute, and optimise Social Posts.
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Say “hi” to Polly from Podcast Episode Designer

Design, execute, and optimise Podcasts.
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Say “hi” to Pete from Press Release Content Designer

Design, execute, and optimise Press Releases.
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Say “hi” to Emma from Article Content Designer

Design, execute, and optimise Article Content.
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Say “hi” to Archie from Article Content Designer

Design, execute, and optimise SEM campaigns.
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Say “hi” to Ken from Creative Campaign Designer

Design, execute, and optimise Creative Campaigns.
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Say “hi” to Sally from Social Media Campaign Designer

Design, execute, and optimise Social Media campaigns.
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Say “hi” to Sam from SEM Campaign Designer

Design, execute, and optimise SEM campaigns.
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Say “hi” to Ernie from Event Campaign Designer

Design, execute, and optimise event marketing campaigns.
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Say “hi” to Emily from Email Marketing Campaign Designer

Design, execute, and optimise content marketing campaigns.
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Say “hi” to Connie from Content Marketing Campaign Designer

Design, execute, and optimise content marketing campaigns.
Hire her now

Background Sample

Tell Bella about your product, services and organisation to ensure Bella develops a brand strategy is built on a foundation of detailed, relevant information.

Selecting Personas Sample

Bella asks you to input your own persona(s) or she can generate one for you based on provided goals and background.

Generate Value Proposition Sample

Bella encourages you to supply information about your competitors, after which she will use this data, combined with insights from your target personas to construct three different options for your value proposition either somewhat, moderately and highly differentiated.

Brand Document Sample

Bella generates a detailed brand document that brings the chosen value proposition to life. This document includes descriptions, tone of voice, visual design & imagery, key brand messages, and other relevant information.

About Us Sample

Finally, Bella can generate About Us copy using the tone of voice and key messages aligned with the selected value proposition.