Meet Sam
SEM Campaign Designer
Design, execute, and optimise SEM campaigns.
Key highlights:
Creative Guidance
Asset Design Support
Campaign Generation
Meet Sam
SEM Campaign Designer
Design, execute, and optimise SEM campaigns.
Key highlights:
Creative Guidance
Asset Design Support
Campaign Generation
Meet Sam
SEM Campaign Designer
Sam is an AI-powered intelligent assistant that leads you through a seamless process to design, execute, and optimise search engine marketing (SEM) campaigns. Sam has the capability to think creativity using target keywords to write copy that resonates with your target audience. Sam can also design landing pages that link to your ads, ensuring consistency in messaging throughout the customer journey. With Sam’s assistance, you can design and execute SEM campaigns quickly and effectively, leveraging customer insights to drive conversions.
See Sam at Work
Key Highlights
Sam’s Landing Page Design capability empowers you to quickly design landing pages that are tailored to campaign goals and your target audience. With the ability to customise and fine-tune every element, from call-to-actions to imagery, Sam ensures that your landing pages are not just functional but are potent tools in your marketing arsenal, designed to maximise conversion rates and enhance campaign outcomes.
Creative Guidance
Spark new ideas or improving existing concepts.
Asset Design Support
Outline the content assets for your campaign.
Campaign Generation
Compiles your goals, brand info, target audience, and content ideas into a campaign plan.
Leveraging all the benefits of working with Humaine’s suite of expertly-crafted AI bots.
Increased Productivity
Streamline workflow, automate task execution, hit deadlines faster and increase your team’s capacity.
New Thinking
Introduce fresh new perspectives to solve problems, inspire new creative directions.
New Capabilities
Bring new capabilities to your Team that may have been cost or resource prohibitive such as Consumer Research, or authoring E-Books and whitepapers.
Consistency of Process
Ensures creative and analytical work follows a proven, consistent process.
Deep Expertise
GPT Assistants are built upon deep domain knowledge. Access and apply theories, frameworks and advanced practices to your team's work.
Complete Extensibility
GPT Assistants can be integrated with your existing processes, systems and software (via API). Meet the AI team that instantly integrates into your existing workflow.
“Humaine built us a small, bespoke UX and web development team in less than a week… we’ve saved
hundreds of thousands
of dollars annually as a result.”
Working with Sam
How Sam Works
Sam is powered by OpenAI’s GPT-4, trained specifically to solve content marketing problems. You talk with Sam in natural language, just like you would a colleague and through conversation co-create your SEM campaign.
Following a Proven Process
Sam will guide you through the following process to design your SEM campaign.
Goal Setting
Focus on a specific goal helps make your campaign more effective by targeting your efforts.
Background
Sam collects detailed information about your business and what you offer. This ensures your campaign matches your brand, products and services.
Selecting Personas
Whether inputting your own persona or having one crafted for you, Sam ensures your campaign speaks directly to your target audience.
Landing Page Designer
Sam assists in creating content for a compelling landing page. Sam offers the professional creative control over the landing page elements, allowing for the incorporation of brand elements and campaign-specific messages that can significantly impact user experience and conversions.
Crafting Ad Copy
Using a provided keyword list, Sam can craft up to 30 headlines and 15 descriptions optimised for Google Ads. Sam helps in crafting headlines and descriptions that are not only compliant with character limits but are also compelling and relevant to the target audience, improving click-through rates.
Campaign Evaluation
Sam ensures your headlines and descriptions fit the required character limit and excludes any headline that exceeds 30 characters or description that exceeds 90 characters.
Under the Hood
Sam, just like every Humaine bot, is designed and built to be incredibly flexible, powerful and easy to work with. Built into her user interface are a range of specific commands that make it easy to get started and generate value and results quickly.
Sam’s Core Features
- Autonomous Functionality: Works under your instructions, managing tasks without constant supervision
- Command-Based Operations: Easy-to-use commands beginning with "/" for intuitive interaction.
- Customizable Workflows: Functions can be tailored to fit your unique business needs.
Sam’s Command List
- /Goal Setting: Focus on a specific goal helps make your campaign more effective by targeting your efforts.
- /Background: Sam collects detailed information about your business and what you offer. This ensures your campaign matches your brand, products and services.
- /Selecting Personas: Whether inputting your own persona or having one crafted for you, Sam ensures your campaign speaks directly to your target audience.
- /Landing Page Designer: Sam assists in creating content for a compelling landing page. Sam offers the professional creative control over the landing page elements, allowing for the incorporation of brand elements and campaign-specific messages that can significantly impact user experience and conversions.
- /Crafting Ad Copy: Using a provided keyword list, Sam can craft up to 30 headlines and 15 descriptions optimised for Google Ads. Sam helps in crafting headlines and descriptions that are not only compliant with character limits but are also compelling and relevant to the target audience, improving click-through rates.
- /Campaign Evaluation: Sam ensures your headlines and descriptions fit the required character limit and excludes any headline that exceeds 30 characters or description that exceeds 90 characters.
- /Brief Generation: Ernie creates briefs for any campaign asset you need to produce.
More reasons to love Sam
Why you’ll love working with Sam
The Humaine Marketing Suite
The Humaine Marketing Suite of GPT Assistants provides you with assistance across 20+ specialist roles including strategy, research, campaign design and content production. Connie works in tandem with other GPT Assistants in the Humaine Marketing Suite allowing you to orchestrate workflows to solve for a variety of marketing problems and tasks.
4 simple steps to
augment & scale
Augment 
Enhance 
Elevate 
Expand 
Say “hi” to Connor from Competition Analyser
Say “hi” to Bella from Brand and Value Proposition Designer
Say “hi” to Prince from Persona Generator
Say “hi” to Quincy from Qualitative Research Analyser
Say “hi” to Quinn from Qualitative Research Designer
Say “hi” to Paige from Presentation Content Designer
Say “hi” to Eva from E-Book Content Designer
Say “hi” to Casey from Case Study Content Designer
Say “hi” to Winston from Whitepaper Content Designer
Say “hi” to Lisa from Landing Page Content Designer
Say “hi” to Spencer from Social Post Designer
Say “hi” to Polly from Podcast Episode Designer
Say “hi” to Pete from Press Release Content Designer
Say “hi” to Emma from Article Content Designer
Say “hi” to Archie from Article Content Designer
Say “hi” to Ken from Creative Campaign Designer
Say “hi” to Sally from Social Media Campaign Designer
Say “hi” to Sam from SEM Campaign Designer
Say “hi” to Ernie from Event Campaign Designer
Say “hi” to Emily from Email Marketing Campaign Designer
