Meet Quinn
Qualitative Research Designer
Design, execute, and optimise Qualitative Research.
Key highlights:
Creative Guidance
Asset Design Support
Campaign Generation
Meet Quinn
Qualitative Research Designer
Design, execute, and optimise Qualitative Research.
Key highlights:
Creative Guidance
Asset Design Support
Campaign Generation
Meet Quinn
Qualitative Research Designer
Quinn is an AI-powered intelligent assistant who helps you navigate the complexities of qualitative research design. From crafting research objectives and selecting research methodologies to generating purpose-built research tools, Quinn acts as your guide, collaborator, and expert consultant all in one. With deep knowledge of research methodologies Quinn can suggest new approaches to conduct research to improve results. And with a comprehensive knowledge base, Quinn can assist you through every phase of the research process. Quinn empowers you to harness the full potential of qualitative research, transforming intricate consumer behaviours and market dynamics into actionable strategies with remarkable efficiency and effectiveness.
See Quinn at Work
Key Highlights
Understanding and precisely defining research objectives is crucial to the success of any marketing study, and this is where Quinn excels. Present your research problem to Quinn and watch as she draws from relevant theories and frameworks to forge objectives that will not just guide your research but enhance its strategic impact. She does the heavy lifting, conducting an autonomous literature review that ensures your research objectives are not only well-founded but also poised to provide actionable insights.
Creative Guidance
Spark new ideas or improving existing concepts.
Asset Design Support
Outline the content assets for your campaign.
Campaign Generation
Compiles your goals, brand info, target audience, and content ideas into a campaign plan.
Leveraging all the benefits of working with Humaine’s suite of expertly-crafted AI bots.
Increased Productivity
Streamline workflow, automate task execution, hit deadlines faster and increase your team’s capacity.
New Thinking
Introduce fresh new perspectives to solve problems, inspire new creative directions.
New Capabilities
Bring new capabilities to your Team that may have been cost or resource prohibitive such as Consumer Research, or authoring E-Books and whitepapers.
Consistency of Process
Ensures creative and analytical work follows a proven, consistent process.
Deep Expertise
GPT Assistants are built upon deep domain knowledge. Access and apply theories, frameworks and advanced practices to your team's work.
Complete Extensibility
GPT Assistants can be integrated with your existing processes, systems and software (via API). Meet the AI team that instantly integrates into your existing workflow.
“Humaine built us a small, bespoke UX and web development team in less than a week… we’ve saved
hundreds of thousands
of dollars annually as a result.”
Working with Quinn
How Quinn Works
Quinn is powered by OpenAI’s GPT-4, trained specifically to qualitative research design problems. You converse with Quinn in natural language, just like you would a colleague to design research project.
Following a Proven Process
To design your qualitative research project, Quinn guides you through a clear step-by-step process.
Research Objectives
Tell Quinn about your research problem and she can suggest research objectives for you. Additionally, Quinn can autonomously conduct a literature review and suggest theories and frameworks that may assist in formulating your ROs.
Research Methods
Quinn has an extensive database of research methodologies and recommends appropriate methods for your research.
Sampling
Based upon your RO’s and methods, Quinn guides you through selecting a sampling method. She can generate screening questions, that you can edit.
Data Collection
Quinn also develops a plan for what research tools to use (such as moderators guides, research logs or field notes) to collect data and explains how to use those tools in the field to collect data.
Generate Research Tool
For any research tool articulated in the plan, Quinn can automatically generate that tool.
Documentation
Quinn creates a detailed document incorporating the research problem, objectives, screening questions and method, data collection strategy (including research tools), and the overall plan.
Under the Hood
Quinn, just like every Humaine bot, is designed and built to be incredibly flexible, powerful and easy to work with. Built into her user interface are a range of specific commands that make it easy to get started and generate value and results quickly.
Quinn’s Core Features
- Autonomous Functionality: Works under your instructions, managing tasks without constant supervision
- Command-Based Operations: Easy-to-use commands beginning with "/" for intuitive interaction.
- Customizable Workflows: Functions can be tailored to fit your unique business needs.
Quinn’s Command List
- /Research Objectives: Tell Quinn about your research problem and she can suggest research objectives for you. Additionally, Quinn can autonomously conduct a literature review and suggest theories and frameworks that may assist in formulating your ROs.
- /Research Methods: Quinn has an extensive database of research methodologies and recommends appropriate methods for your research.
- /Sampling: Based upon your RO’s and methods, Quinn guides you through selecting a sampling method. She can generate screening questions, that you can edit.
- /Data Collection: Quinn also develops a plan for what research tools to use (such as moderators guides, research logs or field notes) to collect data and explains how to use those tools in the field to collect data.
- /Generate Research Tool: For any research tool articulated in the plan, Quinn can automatically generate that tool.
- /Documentation: Quinn creates a detailed document incorporating the research problem, objectives, screening questions and method, data collection strategy (including research tools), and the overall plan.
More reasons to love Quinn
Why you’ll love working with Quinn
The Humaine Marketing Suite
The Humaine Marketing Suite of GPT Assistants provides you with assistance across 20+ specialist roles including strategy, research, campaign design and content production. Connie works in tandem with other GPT Assistants in the Humaine Marketing Suite allowing you to orchestrate workflows to solve for a variety of marketing problems and tasks.
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