Meet Pete
Press Release Content Designer
Design, execute, and optimise Press Releases.
Key highlights:
Creative Guidance
Asset Design Support
Campaign Generation
Meet Pete
Press Release Content Designer
Design, execute, and optimise Press Releases.
Key highlights:
Creative Guidance
Asset Design Support
Campaign Generation
Meet Pete
Press Release Content Designer
Meet Pete, your advanced AI assistant tailored for crafting the perfect press release. Pete offers an unparalleled toolset to assist you writing compelling, targeted, and visually engaging press releases. With the ability to reason and think creatively, Pete is a true companion who can help you explore fresh ideas, and craft each phrase to resonate with your target audience. Work with Pete create newsworthy press releases and hit tight deadlines
with ease.
See Pete at Work
Key Highlights
Pete understands the nuances of what makes news compelling and integrates this insight into your press releases, ensuring each one not only informs but also engages and persuades. With Pete, your news isn’t just shared; it’s spotlighted, drawing the right kind of attention from media outlets and the public alike.
Creative Guidance
Spark new ideas or improving existing concepts.
Asset Design Support
Outline the content assets for your campaign.
Campaign Generation
Compiles your goals, brand info, target audience, and content ideas into a campaign plan.
Leveraging all the benefits of working with Humaine’s suite of expertly-crafted AI bots.
Increased Productivity
Streamline workflow, automate task execution, hit deadlines faster and increase your team’s capacity.
New Thinking
Introduce fresh new perspectives to solve problems, inspire new creative directions.
New Capabilities
Bring new capabilities to your Team that may have been cost or resource prohibitive such as Consumer Research, or authoring E-Books and whitepapers.
Consistency of Process
Ensures creative and analytical work follows a proven, consistent process.
Deep Expertise
GPT Assistants are built upon deep domain knowledge. Access and apply theories, frameworks and advanced practices to your team's work.
Complete Extensibility
GPT Assistants can be integrated with your existing processes, systems and software (via API). Meet the AI team that instantly integrates into your existing workflow.
“Humaine built us a small, bespoke UX and web development team in less than a week… we’ve saved
hundreds of thousands
of dollars annually as a result.”
Working with Pete
How Pete Works
Pete is powered by OpenAI’s GPT-4, designed specifically to design and author press releases with all the tools a Professional requires in a commercial setting. You converse with Pete in natural language, and intelligently collaborate author compelling copy.
Following a Proven Process
Pete will walk you through a simple and powerful process to author your press release.
Background
Pete gathers detailed information about your brand, products, and services. This helps Pete embed core brand elements into the press release, ensuring copy written is "on brand".
Selecting Personas
With the option for the manual entry or automated generation of target personas, Pete understands the context and world view of your audience to tailor content accordingly.
Generate Copy
By either starting with some ideas, or with a detailed brief, Pete generates a draft of the press release, inline your defined persona and your brand’s requirements.
Edit Copy
Review your draft release and by providing feedback to Pete. Watch as he instantly fine-tune messages and adjusts the tone and style of your copy.
Generate Image
Enhance the press release with compelling visuals that are tailored to the content, increasing reader engagement and message retention.
Under the Hood
Pete, just like every Humaine bot, is designed and built to be incredibly flexible, powerful and easy to work with. Built into her user interface are a range of specific commands that make it easy to get started and generate value and results quickly.
Pete’s Core Features
- Autonomous Functionality: Works under your instructions, managing tasks without constant supervision
- Command-Based Operations: Easy-to-use commands beginning with "/" for intuitive interaction.
- Customizable Workflows: Functions can be tailored to fit your unique business needs.
Pete’s Command List
- /Background: Pete gathers detailed information about your brand, products, and services. This helps Pete embed core brand elements into the press release, ensuring copy written is "on brand".
- /Selecting Personas: With the option for the manual entry or automated generation of target personas, Pete understands the context and world view of your audience to tailor content accordingly.
- /Generate Copy: By either starting with some ideas, or with a detailed brief, Pete generates a draft of the press release, inline your defined persona and your brand’s requirements.
- /Edit Copy: Review your draft release and by providing feedback to Pete. Watch as he instantly fine-tune messages and adjusts the tone and style of your copy.
- /Generate Image: Enhance the press release with compelling visuals that are tailored to the content, increasing reader engagement and message retention.
More reasons to love Pete
Why you’ll love working with Pete
The Humaine Marketing Suite
The Humaine Marketing Suite of GPT Assistants provides you with assistance across 20+ specialist roles including strategy, research, campaign design and content production. Connie works in tandem with other GPT Assistants in the Humaine Marketing Suite allowing you to orchestrate workflows to solve for a variety of marketing problems and tasks.
4 simple steps to
augment & scale
Augment 
Enhance 
Elevate 
Expand 
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