Meet Sally
Social Media Campaign Designer
Design, execute, and optimise Social Media campaigns.
Key highlights:
Creative Guidance
Asset Design Support
Campaign Generation
Meet Sally
Social Media Campaign Designer
Design, execute, and optimise Social Media campaigns.
Key highlights:
Creative Guidance
Asset Design Support
Campaign Generation
Meet Sally
Social Media Campaign Designer
Sally is an AI-powered intelligent assistant who navigates you through a seamless process to create, implement, and refine social media marketing campaigns. Sally is designed to think outside the box, integrate data-driven insights into her strategies, and possesses expert knowledge of social media marketing fundamentals, audience engagement, and effective messaging. With Sally as your companion, crafting and executing social media marketing campaigns becomes faster and more insightful, grounded in data-driven insights.
See Sally at Work
Key Highlights
Sally has a deep understanding of social media and what content will engage an audience. When asking Sally to generate content ideas, Sally draws upon an extensive knowledge base, generating content ideas aligned to your brand and the unique challenge you face. Sally not only saves significant time but also ignites the creative spark, ensuring the development of content that resonates deeply with your target audience and amplifies the campaign’s impact.
Creative Guidance
Spark new ideas or improving existing concepts.
Asset Design Support
Outline the content assets for your campaign.
Campaign Generation
Compiles your goals, brand info, target audience, and content ideas into a campaign plan.
Leveraging all the benefits of working with Humaine’s suite of expertly-crafted AI bots.
Increased Productivity
Streamline workflow, automate task execution, hit deadlines faster and increase your team’s capacity.
New Thinking
Introduce fresh new perspectives to solve problems, inspire new creative directions.
New Capabilities
Bring new capabilities to your Team that may have been cost or resource prohibitive such as Consumer Research, or authoring E-Books and whitepapers.
Consistency of Process
Ensures creative and analytical work follows a proven, consistent process.
Deep Expertise
GPT Assistants are built upon deep domain knowledge. Access and apply theories, frameworks and advanced practices to your team's work.
Complete Extensibility
GPT Assistants can be integrated with your existing processes, systems and software (via API). Meet the AI team that instantly integrates into your existing workflow.
“Humaine built us a small, bespoke UX and web development team in less than a week… we’ve saved
hundreds of thousands
of dollars annually as a result.”
Working with Sally
How Sally Works
Sally is powered by OpenAI’s GPT-4, trained specifically to solve content marketing problems. You talk with Sally in natural language, just like you would a colleague and through conversation co-create your SEM campaign.
Following a Proven Process
Sally will guide you through the following process to design your social media marketing campaign.
Goal Setting
Sally asks users to choose a goal for your social media campaign. This ensures the campaign has a clear focus, which guides all subsequent planning and decisions.
Background
By collecting information about your brand, products, and market, Sally tailors your campaign to fit your brand's unique characteristics and market position.
Selecting Personas
Sally asks you to either input a target audience persona or Sally can generate one for you based on the campaign goal and background.
Content Ideas
Tell Sally about your content ideas or Sally can generate content suggestions based on the campaign's goals and audience. Ensure your campaign speaks to your target audience, helping maximise engagement.
Campaign Generation
Sally drafts campaign plan, including suggested content, messages, and calls-to-actions- presented in a customer journey. You can edit and refine any part of the plan.
Campaign Evaluation
With deep understanding of social media marketing Sally can evaluate your campaign and make suggestions to improve it.
Brief Generation
Sally can produce detailed briefs for specific campaign assets, based on the overall campaign theme and goals.
Under the Hood
Sally, just like every Humaine bot, is designed and built to be incredibly flexible, powerful and easy to work with. Built into her user interface are a range of specific commands that make it easy to get started and generate value and results quickly.
Sally’s Core Features
- Autonomous Functionality: Works under your instructions, managing tasks without constant supervision
- Command-Based Operations: Easy-to-use commands beginning with "/" for intuitive interaction.
- Customizable Workflows: Functions can be tailored to fit your unique business needs.
Sally’s Command List
- /Goal Setting: Sally asks users to choose a goal for your social media campaign. This ensures the campaign has a clear focus, which guides all subsequent planning and decisions.
- /Background: By collecting information about your brand, products, and market, Sally tailors your campaign to fit your brand's unique characteristics and market position.
- /Selecting Personas: Sally asks you to either input a target audience persona or Sally can generate one for you based on the campaign goal and background.
- /Content Ideas: Tell Sally about your content ideas or Sally can generate content suggestions based on the campaign's goals and audience. Ensure your campaign speaks to your target audience, helping maximise engagement.
- /Campaign Generation: Sally drafts campaign plan, including suggested content, messages, and calls-to-actions- presented in a customer journey. You can edit and refine any part of the plan.
- /Campaign Evaluation: With deep understanding of social media marketing Sally can evaluate your campaign and make suggestions to improve it.
- /Brief Generation: Sally can produce detailed briefs for specific campaign assets, based on the overall campaign theme and goals.
More reasons to love Sally
Why you’ll love working with Sally
The Humaine Marketing Suite
The Humaine Marketing Suite of GPT Assistants provides you with assistance across 20+ specialist roles including strategy, research, campaign design and content production. Connie works in tandem with other GPT Assistants in the Humaine Marketing Suite allowing you to orchestrate workflows to solve for a variety of marketing problems and tasks.
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