Meet Ernie
Event Campaign Designer
Design, execute, and optimise event marketing campaigns.
Key highlights:
Creative Guidance
Asset Design Support
Campaign Generation
Meet Ernie
Event Campaign Designer
Design, execute, and optimise event marketing campaigns.
Key highlights:
Creative Guidance
Asset Design Support
Campaign Generation
Meet Ernie
Event Campaign Designer
Ernie is an AI-powered intelligent assistant who leads you through a step-by-step process to design, execute, and optimize campaigns designed to promote events. Ernie can help you develop a plan to promote your event and can assist in reviewing the event agenda to improve engagement and audience satisfaction. Leverage Ernie’s expert knowledge in event marketing strategies and explore creative ideas to promote your event with ease. With Ernie by your side, design and execute event marketing campaigns with unparalleled speed, designed to maximise audience engagement.
See Ernie at Work
Key Highlights
Ernie’s Event Designer feature generates a meticulously organised Event Run Sheet. This not only clarifies the structure and flow of the event but also ensures every element is strategically aligned with the target audience’s preferences. Additionally, Ernie’s capacity to suggest enhancements tailored to the event’s specific objectives and audience insights means that each event is not just planned but optimized for maximum engagement and impact.
Creative Guidance
Spark new ideas or improving existing concepts.
Asset Design Support
Outline the content assets for your campaign.
Campaign Generation
Compiles your goals, brand info, target audience, and content ideas into a campaign plan.
Leveraging all the benefits of working with Humaine’s suite of expertly-crafted AI bots.
Increased Productivity
Streamline workflow, automate task execution, hit deadlines faster and increase your team’s capacity.
New Thinking
Introduce fresh new perspectives to solve problems, inspire new creative directions.
New Capabilities
Bring new capabilities to your Team that may have been cost or resource prohibitive such as Consumer Research, or authoring E-Books and whitepapers.
Consistency of Process
Ensures creative and analytical work follows a proven, consistent process.
Deep Expertise
GPT Assistants are built upon deep domain knowledge. Access and apply theories, frameworks and advanced practices to your team's work.
Complete Extensibility
GPT Assistants can be integrated with your existing processes, systems and software (via API). Meet the AI team that instantly integrates into your existing workflow.
“Humaine built us a small, bespoke UX and web development team in less than a week… we’ve saved
hundreds of thousands
of dollars annually as a result.”
Working with Ernie
How Ernie Works
Ernie is powered by OpenAI’s GPT-4, trained specifically to solve content marketing problems. You talk with Ernie in natural language, just like you would a colleague and through conversation co-create your campaign.
Following a Proven Process
Ernie will guide you through the following process to design your event marketing campaign.
Goal Setting
Ernie asks you to choose your campaign's goal and the type of event you're planning. This step ensures your campaign has a clear focus and is tailored to achieve specific outcomes.
Background
Ernie collects information about your brand, products, or services. This information is used to make sure your campaign matches your brand's identity and appeals to your audience.
Selecting Personas
Ernie assists in defining or refining your target persona, whether through input or generation based on campaign goals and brand background.
Event Designer
Tell Ernie about your event, and review suggestions for event enhancements based on the target persona and goals. Ernie can automatically update run sheets and agendas.
Campaign Generation
Generate a detailed plan for your campaign, incorporating your goals, brand details, audience profile, and event plans. This includes the all the assets for your campaign their key messages and call-to-actions.
Campaign Evaluation
Ernie offers options to evaluate and improve your campaign. You can choose to add more channels or get expert advice on making your campaign more effective.
Under the Hood
Ernie, just like every Humaine bot, is designed and built to be incredibly flexible, powerful and easy to work with. Built into her user interface are a range of specific commands that make it easy to get started and generate value and results quickly.
Ernie’s Core Features
- Autonomous Functionality: Works under your instructions, managing tasks without constant supervision
- Command-Based Operations: Easy-to-use commands beginning with "/" for intuitive interaction.
- Customizable Workflows: Functions can be tailored to fit your unique business needs.
Ernie’s Command List
- /Goal Setting: Ernie asks you to choose your campaign's goal and the type of event you're planning. This step ensures your campaign has a clear focus and is tailored to achieve specific outcomes.
- /Background: Ernie collects information about your brand, products, or services. This information is used to make sure your campaign matches your brand's identity and appeals to your audience.
- /Selecting Personas: Ernie assists in defining or refining your target persona, whether through input or generation based on campaign goals and brand background.
- /Event Designer: Tell Ernie about your event, and review suggestions for event enhancements based on the target persona and goals. Ernie can automatically update run sheets and agendas.
- /Campaign Generation: Generate a detailed plan for your campaign, incorporating your goals, brand details, audience profile, and event plans. This includes the all the assets for your campaign their key messages and call-to-actions.
- /Campaign Evaluation: Ernie offers options to evaluate and improve your campaign. You can choose to add more channels or get expert advice on making your campaign more effective.
- /Brief Generation: Ernie creates briefs for any campaign asset you need to produce.
More reasons to love Ernie
Why you’ll love working with Ernie
The Humaine Marketing Suite
The Humaine Marketing Suite of GPT Assistants provides you with assistance across 20+ specialist roles including strategy, research, campaign design and content production. Connie works in tandem with other GPT Assistants in the Humaine Marketing Suite allowing you to orchestrate workflows to solve for a variety of marketing problems and tasks.
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