Meet Ken
Creative Campaign Designer
Design, execute, and optimise Creative Campaigns.
Key highlights:
Creative Guidance
Asset Design Support
Campaign Generation
Meet Ken
Creative Campaign Designer
Design, execute, and optimise Creative Campaigns.
Key highlights:
Creative Guidance
Asset Design Support
Campaign Generation
Meet Ken
Creative Campaign Designer
Ken is an AI-powered intelligent assistant who guides you through a methodical process to create, launch, and refine marketing campaigns. Ken is highly creative, able to think outside the box, integrate data-driven insights into his strategies, and possesses a deep grasp of creative strategy, consumer psychology, and strategic advertising. With Ken at your side, you’ll craft and roll out creative campaigns with unmatched efficiency, all underpinned by insightful, data-informed decisions.
See Ken at Work
Key Highlights
Ken is highly creative, allowing you to explore a selection of seven AI-generated campaign themes tailored to your campaign’s goals, background, and target persona, Ken ensures a strong thematic foundation for your marketing efforts. You have the ability to refine and edit these themes until they perfectly align with your vision. A well thought out theme that aligns with your campaign’s objectives, lays the groundwork for a cohesive and impactful narrative across all the content you employ in your campaign.
Creative Guidance
Spark new ideas or improving existing concepts.
Asset Design Support
Outline the content assets for your campaign.
Campaign Generation
Compiles your goals, brand info, target audience, and content ideas into a campaign plan.
Leveraging all the benefits of working with Humaine’s suite of expertly-crafted AI bots.
Increased Productivity
Streamline workflow, automate task execution, hit deadlines faster and increase your team’s capacity.
New Thinking
Introduce fresh new perspectives to solve problems, inspire new creative directions.
New Capabilities
Bring new capabilities to your Team that may have been cost or resource prohibitive such as Consumer Research, or authoring E-Books and whitepapers.
Consistency of Process
Ensures creative and analytical work follows a proven, consistent process.
Deep Expertise
GPT Assistants are built upon deep domain knowledge. Access and apply theories, frameworks and advanced practices to your team's work.
Complete Extensibility
GPT Assistants can be integrated with your existing processes, systems and software (via API). Meet the AI team that instantly integrates into your existing workflow.
“Humaine built us a small, bespoke UX and web development team in less than a week… we’ve saved
hundreds of thousands
of dollars annually as a result.”
Working with Ken
How Ken Works
Ken is powered by OpenAI’s GPT-4, trained specifically to solve content marketing problems. You talk with Ken in natural language, just like you would a colleague and through conversation co-create your SEM campaign.
Following a Proven Process
Ken will lead you step-by-step in crafting your social media marketing campaign.
Goal Setting
By defining your campaign's goal, helps Ken build a clear roadmap and purpose-driven focus from the start.
Background
Ken collects detailed information about your brand, products, or services to tailor the campaign strategy, ensuring consistency and relevance across all elements.
Selecting Personas
By either captures a user-defined target persona or generating one based on campaign goals and brand, Ken streamlines the campaign design process to create targeted messaging that resonates with your audience.
Campaign Theme
You can tell Ken about your campaign theme or choose from ones Ken generates based on the campaign goal, brand background, and persona. Foster creativity and strategic alignment in your campaign's messaging.
Campaign Generation
Based on your campaign theme, persona, brand background and goals Ken creates a campaign complete with assets, channels, key messages and call to actions- presented as a customer journey.
Campaign Evaluation
To enhance your campaign, Ken offers evaluation options using channel feedback or expert analysis, leveraging consumer behavior and advertising theories to improve performance.
Under the Hood
Ken, just like every Humaine bot, is designed and built to be incredibly flexible, powerful and easy to work with. Built into her user interface are a range of specific commands that make it easy to get started and generate value and results quickly.
Ken’s Core Features
- Autonomous Functionality: Works under your instructions, managing tasks without constant supervision
- Command-Based Operations: Easy-to-use commands beginning with "/" for intuitive interaction.
- Customizable Workflows: Functions can be tailored to fit your unique business needs.
Ken’s Command List
- /Goal Setting: By defining your campaign's goal, helps Ken build a clear roadmap and purpose-driven focus from the start.
- /Background: Ken collects detailed information about your brand, products, or services to tailor the campaign strategy, ensuring consistency and relevance across all elements.
- /Selecting Personas: By either captures a user-defined target persona or generating one based on campaign goals and brand, Ken streamlines the campaign design process to create targeted messaging that resonates with your audience.
- /Campaign Theme: You can tell Ken about your campaign theme or choose from ones Ken generates based on the campaign goal, brand background, and persona. Foster creativity and strategic alignment in your campaign's messaging.
- /Campaign Generation: Based on your campaign theme, persona, brand background and goals Ken creates a campaign complete with assets, channels, key messages and call to actions- presented as a customer journey.
- /Campaign Evaluation: To enhance your campaign, Ken offers evaluation options using channel feedback or expert analysis, leveraging consumer behavior and advertising theories to improve performance.
- /Brief Generation: Ken can produce detailed briefs for any campaign asset.
More reasons to love Ken
Why you’ll love working with Ken
The Humaine Marketing Suite
The Humaine Marketing Suite of GPT Assistants provides you with assistance across 20+ specialist roles including strategy, research, campaign design and content production. Connie works in tandem with other GPT Assistants in the Humaine Marketing Suite allowing you to orchestrate workflows to solve for a variety of marketing problems and tasks.
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